How to land a sale?

In News, Publications & Events

Andy Ratner on July 25, 2013

From Drew Greenblatt‘s latest column in Inc. magazine on making a sale:

To say that making a sale is important to business is like saying oxygen is a vital component in breathing. Sales is the crux of business whatever its size and scope -- unless perhaps you’re a mammoth social media website with zero revenue and millions in angel investor cash, and even then your day reckoning will come eventually.

My current model is business-to-business, making steel material handling containers for industrial clients. I also worked for several years selling in the business-to-consumer market when I owned a burglar alarm business. What I realized is that whatever the product, making the sale takes six essential steps. Read more ...

Marlin Steel Six Great Business Planning Tips

Author: Andy Ratner
Andy Ratner

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