From Drew Greenblatt‘s latest column in Inc. magazine on making a sale:
To say that making a sale is important to business is like saying oxygen is a vital component in breathing. Sales is the crux of business whatever its size and scope -- unless perhaps you’re a mammoth social media website with zero revenue and millions in angel investor cash, and even then your day reckoning will come eventually.
My current model is business-to-business, making steel material handling containers for industrial clients. I also worked for several years selling in the business-to-consumer market when I owned a burglar alarm business. What I realized is that whatever the product, making the sale takes six essential steps. Read more ...