OTIF, Reshoring, and Why It Matters to Marlin Steel Customers
In today’s manufacturing environment, reliability matters just as much as price. Supply chains are tighter, lead times are scrutinized, and customers can’t afford surprises. That’s where OTIF (On Time, In Full) comes in, and it’s also why reshoring has become such a powerful advantage for manufacturers and their customers alike.
At Marlin Steel, OTIF isn’t just a metric; it’s the outcome of intentional reshoring, deep engineering expertise, and tightly controlled U.S.-based production.
What OTIF Really Means for Customers
OTIF (On Time, In Full) measures whether a supplier delivers:
- The entire order
- At the promised time
Miss either one, and the delivery fails.
For customers, OTIF translates directly into:
- Fewer production delays
- Lower safety stock requirements
- Less expediting and emergency freight
- More predictable planning and costs
In short: high OTIF = lower operational risk.
Why Reshoring Improves OTIF
Offshore production often introduces variables customers can’t control, such as long transit times, customs delays, port congestion, and geopolitical risk. Even when overseas pricing looks attractive on paper, missed or partial deliveries can quickly erase those savings.
Reshoring production back to the United States changes the equation:
- Shorter and more reliable lead times
- Fewer handoffs across the supply chain
- Faster response to design changes or demand shifts
- Tighter quality and process control
All of these directly support stronger OTIF performance.
Harry Moser: Can enable reshoring even if high volume commoditized products. So a lot of people think they say well us should make the you know high mix low volume things let let there's other people can't compete with them on the high volume thing but this company has shown you can make the high volume if you do the job right in terms of engineering quality and delivery so I'm very very impressed uh their success focused specifically on quickness mirrors our surveys finding about how much more companies are willing to pay for deliverance I I was pleased to see that.
The uh president owner is a strong supporter of US manufacturing, a highly visible leader in NAM, National Association of Manufacturing, the big gorilla in the manufacturing associations, and an excellent role model for supply chain companies throughout the United States. Please join me in honoring Drew Greenblat, CEO of Mar and Steel Wire Products. Drew, join me.
Drew Greenblatt: Thank you. It's an honor to accept the National Metal Working Be sure Award on behalf of the 130 Farland Steel and Madston Steel workers spanning four states. Michigan, Indiana, Maryland, and Massachusetts. Our employees are creative and innovative, coming up with novel ideas to differentiate ourselves from competitors overseas who offer prices below what we pay for steel alone. Our commitment to quality, on-time delivery, and extraordinary service is powering our growth. Their commitment, our employees commitment to each other is off the charts. We have the most amazing safety committees and they've led our teams going over 2200 days without a safety incident in our Indiana plant and over 1,700 days in our Baltimore plant and 300 days in our brand new Michigan plant.
We're so very optimistic. My act my exceptional team is winning in the game of reassuring. Let me give you an example. In August, a client from Georgia that for years, decades, has been buying from another nation. Instead, they bought from Marlin in Baltimore. This one order required us to buy 200,000 lb of steel from our mill in Tennessee. And this one order is emblematic of what the nation should see every day. This one order comprised 1.93 million parts which will be shipped and made by six talented employees in Marland over three shifts for two months straight. Separately we want a job from a Finnish company for aerospace bastings. These were engineered in Baltimore. We have seven degree engineers and they hold jet engine blades and veins. Normally this uh finished client would buy from a German competitor.
When we win, our employees win and our local communities win. That's a blessing. We anticipate doubling over the next three years with the addition of several key clients that just don't want the drama anymore of working with overseas vendors. Life is just too short if you're a purchasing manager. When we bought Marlin Steel in 1998, we made commodity bagel baskets. My predecessor had done it for 30 years. It worked. Then China came on scene soon after I bought the company and they started dumping bagel baskets into the US for prices below what we would buy steel for. It was untenable. This is an untenable business proposition. And we were hemorrhaging money. We were about to go under.
Fortuitously, in these difficult times, an engineer from Boeing picked up the phone and requested a custom basket from us. And he was content with our pricing because he appreciated that we would deliver a quality product that was engineered or customized for his needs and we would ship quick. This epiphany to stop competing with a government subsidized entity in China changed the company from a commodity player of bagel baskets to an engineering company that happened to make baskets and racks. By the way, our bagel clients didn't even own a tape measure. So, if our wire spacing on a bagel basket held a bagel, it was good enough. Basically, our tolerance was plus or minus fail. Think about that with your clients.
This C se C change of approach is now tattooed in everything we do. Quality engineered quick. What can we do to make a higher quality product? How can we engineer it to solve problems for the client? How can we make it so we can ship faster than China, faster than overseas? So we literally tra trademarked the name quality engineering quick because this is our north star for our success. By the way, this is how USA factories can accelerate reshoring and bring millions of jobs back from overseas to the USA. We have to win at reshoring.
I want to say a special thanks to Harry Moser leading the charge to bring this guided principle to the nation's forum of ideas. He is preaching the gospel to manufacturing leaders that buy from overseas currently. He's having them relook at things, look at the whole picture, not just the quote you get in the email. He's alerting us and all of our clients to all the other huge costs that are just not accounted for in that quote. things like intellectual property theft, things like late shipments, things like heavier inventory, dock worker strikes, holdups at the customs line. Harry's a strong advocate for us domestic manufacturers. He he's trying to clearly connect the dots for our purchasing managers, our US purchasing managers that need this illumination.
As a nation, we need to nurture our manufacturing industry for many reasons. Number one, manufacturing jobs are extraordinary jobs. They create dignity. Many with limited educations can get a middle class job in manufacturing and live the American dream. We're talking about high pay, great benefits, a 401k plan, health insurance. We're talking about sick pay, tuition reimbursement. These are clean jobs, thoughtprovoking, fast-paced jobs with lifeenhancing benefits. Number two, self-sufficiency. As a nation, we need to make our own medicines, our own silicon chips, our own boats, our own ships. We need to make things here because if our adversaries drop the hammer on us, we're going to have to have the capacity and the knowledge base to make these things here. We should start now, not punt until an emergency, particularly on this day of 9/11. We may not have enough time.
The reason we prevailed in World War II was more than just brave soldiers on the front lines. These brave soldiers had to be wellarmed with food and material that was made in America. We need to rebuild the arsenal of democracy. And number three, we have to build our local communities. We have to hire locals. We have to invest in the local infrastructure. We have to donate ch generously to our local charities. By the way, our overseas competitors don't support the United Way. They don't support the PTA bake sale. Number four, we have to fund our nation. Manufacturers pay huge taxes. We keep the local schools intact. We pay for the public school public employees like teachers, policemen, firemen. We keep them well compensated because of the taxes into our community.
This honor again, thank you, Harry. I'm accepting on behalf of all my wonderful teammates in these four states, Michigan, Indiana, Massachusetts, and Maryland. We're proud of this honor. We're optimistic about the future. We're looking to grow fast and hire more locals and give more back to our community. Let's all join in this effort. Thanks again. Appreciate
Marlin Steel’s Reshoring Advantage
Marlin Steel has reshored multiple production lines from overseas, spanning industries such as:
- Medical devices
- Food processing
- Aerospace
- High-volume commodity components, including pail handles
By applying advanced automation, engineering-led design, and disciplined quality control, Marlin has shown that reshoring can work, even for products traditionally sourced offshore.
This reshoring strategy is not theoretical. In September, Marlin Steel was awarded the 2025 National Metalworking Reshoring Award at FABTECH, one of the industry’s largest trade shows with more than 65,000 attendees. The award recognizes companies that successfully bring metalworking operations back to the United States while improving performance for customers.
According to the official award citation, Marlin earned this recognition by repeatedly demonstrating that automation, engineering, quality, and delivery can enable reshoring, even for high-volume, commoditized products.
Real Customer Impact: Faster, More Reliable Delivery
One reshoring example involved a U.S.-based customer that previously sourced custom wire racks from Mexico. Production of 1,500 racks was moved to Marlin’s U.S. operations, with fabrication completed in Indiana and final powder coating in Michigan.
For the customer, reshoring delivered clear benefits:
- Faster turnaround times
- Simplified logistics
- More consistent product quality
- Reduced supply chain risk
Instead of waiting weeks for international shipments, the customer gained a responsive, domestic partner capable of delivering on time and in full.

Engineering-Driven Reshoring That Improves OTIF
A team of seven degreed engineers across Marlin’s Maryland, Indiana, and Massachusetts locations plays a critical role in reshoring success. Their work enables:
- Faster prototyping and design validation
- Improved manufacturability and automation
- Tighter tolerances and repeatability
- Faster response to customer changes
This engineering-first approach directly improves OTIF by reducing scrap, rework, and production variability.
Proven Results Across Industries
Marlin’s reshoring efforts have produced measurable improvements for customers:
- Medical device wash baskets reduced reject rates from ~5% to under 0.05%
- Food processing racks achieved enhanced sanitation and traceability
- Aerospace tooling met tighter tolerance and consistency requirements
These results show that reshoring isn’t just about geography; it’s about performance.
Why This Matters Now
Industry data reinforces Marlin’s approach. The 2025 Reshoring Initiative Survey identified key enablers of successful reshoring:
- Skilled workforce training
- Close collaboration between engineering teams and customers
- Fast, dependable delivery
Marlin embodies all three, which is why reshored revenue is expected to double, or even triple, in 2026 as more customers prioritize reliability over distance.
What Customers Gain with Marlin Steel
For Marlin customers, OTIF and reshoring mean:
- Predictable lead times
- Full shipments without backorders
- Lower total cost of ownership
- Reduced supply chain risk
- Confidence in a long-term manufacturing partner
Reshoring increases control.
OTIF proves that control.
At Marlin Steel, reshoring isn’t a slogan, it’s how customers get the right product, delivered exactly when they need it, every time. Contact us today!
Quality Engineered. Quick®



