We'd made sure some of the German journalists who have visited Marlin Steel in recent months to take the pulse of American manufacturing had seen our press release this week about the new German version of our website. We made that addition because we sell material handling solutions to industrial users in Germany and to German-owned plants in America as well.
We got a kick out of the response from correspondent Timo Fuchs. He visited from ARD German Broadcasting, the second largest public broadcaster in the world after the BBC. He reported a piece here in December on the impact of the then-looming fiscal cliff on small business and manufacturing.
"Great," he wrote us about our new site. "Now you can finally learn words like 'pulverbeschichteten Oberflächen!'"We figured out it meant "Powder coated surfaces."
This is a very useful term for us!