Marlin Steel Wire Products has translated its website into Korean to better serve its international clientele. It earlier added Spanish, Japanese and German versions of its website at marlinsteel.com
“We wanted to be able to better accommodate our Korean-speaking customers abroad and in the U.S.,” said Drew Greenblatt, president of Marlin Steel. “We regularly interact with industrial clients and suppliers in Korea as well as at American plants owned by Korean companies.”
The Korean version of the site is at http://kr.stainlesssteelwirebaskets.com/. The translated pages include Marlin’s services in wire forming, metal forming, machining, routering and design stress analysis.
Exports make up one-quarter of Marlin’s business in building industrial material-handling containers from steel wire and sheet metal. Marlin currently exports to 36 countries. Mr. Greenblatt testified before the U.S. House of Representatives Committee on Foreign Affairs in 2011 in support of U.S. trade agreements with South Korea, Colombia and Panama. He also serves on Maryland Governor Martin O’Malley’s International Advisory Council and accompanied the governor on a trade mission to Asia in 2011.
South Korea is the United States’ seventh-largest trading partner in terms of two-way trade, surpassing $100 billion last year, according to U.S. Census figures. More than 80 percent of U.S. merchandise exports to Korea are manufactured goods, according to the U.S. trade representative.